My 🍞 & 🧈 = Product Life-Cycle
Competing KPIs: Time, Budget, Quality
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Customer ObsessionWho is our customer? Who is not our customer?
Problem DefinitionWhat is the desired emotional state of our customer? What is getting the way of them achieving this state? How can we decompose this into a well-define problem?
DesignHow do we decompose the problem into smaller fix-able problems? What is the ideal customer experience? What are the ideal features? What is the minimum viable experience? What are the minimal viable features to solve our customer's core problem?
EngineeringWhat are the best ways to engineer the ideal customer experience? How do we set a scalable infrastructure for this?
MarketingHow do we best communicate to the audience that we are the champion to their needs, and that our product(s) help them reach their ideal emotional state/identity? How do we earn their trust?
SalesHow do we make it as easy as possible for our customer to purchase a product? How do we build a great relationship with our customer to keep servicing them? How do we build a pipeline to continue Customer Discovery as we sell our products?
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