Social Media Marketing for Customer Acquisition
Results at a Glance
Goal: Build sustainable ad infrastructure, in which the revenue from ads is larger than the cost from ads.
Customer: Small Business, Tattoo Parlor in Ogden, Utah
Timeline: 3 months
Budget: $1,000
At a Glance
67 Warms Leads generated: People who reached out to the business to ask about getting a tattoo
13 Booked an appointment to negotiate a tattoo design
6 People bought a tattoo
Total Revenue from those 6 customers: $2,300
ROI = $2,300/$1,000 = 230%
Customer: Small Business, Tattoo Parlor in Ogden, Utah
Timeline: 3 months
Budget: $1,000
At a Glance
67 Warms Leads generated: People who reached out to the business to ask about getting a tattoo
13 Booked an appointment to negotiate a tattoo design
6 People bought a tattoo
Total Revenue from those 6 customers: $2,300
ROI = $2,300/$1,000 = 230%
Method to the Madness
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Deliverables
FB/IG Carousel Ad
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FB/IG Carousel Ad
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Landing Page
The landing page shown above is not mine. The owners of the tattoo parlor ended up joining a bigger tattoo parlor and the website was shut down.
However, the landing page I designed looked exactly like this. Different aesthetic but the same elements. After the form was filled, the visitor had the option to schedule their own appointment using the Wix calendar. |
Messenger bot
Email notification of Landing Page completion
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All is Well that Ends Well~
The project was a success. The tattoo parlor launched about a month before I joined. The two partners were struggling to find the initial clients to get their business off the ground. I found them on Upwork seeking marketing freelancers, and sent them a proposal.
After the completion of this contract, I was invited to run their social media marketing with a bigger budget and timeline.
At the time, I was doing this, SEO writing for a handful of clients, and my tech startup ARKS started gaining traction. It was right after this contract that I decided to go all in on ARKS.
I transitioned out well. I found a potential replacement, communicated how to keep the funnel flowing, and how to make it better. Around December 2019, the partners decided to join another tattoo parlor and help run that instead. I still see their posts on my Instagram feed, and they look happier now more than ever.
After the completion of this contract, I was invited to run their social media marketing with a bigger budget and timeline.
At the time, I was doing this, SEO writing for a handful of clients, and my tech startup ARKS started gaining traction. It was right after this contract that I decided to go all in on ARKS.
I transitioned out well. I found a potential replacement, communicated how to keep the funnel flowing, and how to make it better. Around December 2019, the partners decided to join another tattoo parlor and help run that instead. I still see their posts on my Instagram feed, and they look happier now more than ever.